& Business Planning
With more than
four years international start-up experience, this senior
marketing and business planning professional has consulted to
eight fixed and mobile companies in six countries, performing
business planning, marketing and shareholder relations’
functions. From due
diligence assessment to launch, she played a key role in building
two of the world’s largest fixed wireless access companies using
WLL (wireless local loop) technologies.
She and other members of the WSI team were responsible for
creating and launching the world’s first fixed pre-paid service,
now a model for other service providers.
Prior to her international experience, she enjoyed a
successful 17-year career with one of Canada’s leading telephone
Given her broad
background, she typically plays a consultative or “hands on”
role as required. Her
strengths include defining organizational structure, acting in a
leadership position during start-up phase, hiring permanent
executive and support staff, defining strategy, conducting market
research, writing business plans and presentations, communicating
with shareholders, selecting and directing agencies, defining
product offerings, creating tactical plans, determining business
rules and procedures, and guiding successful implementation.
She is a graduate
of the University of British Columbia and holds an APR (Accredited
Public Relations) designation.
This member of
the WSI team 4 years experience with multinational corporations in
the telecom industry has been dedicated to project management,
business planning and marketing strategies development and
implementation. These activities included product specification;
pricing strategy definition; business processes design and
business rules definitions; products and services filings (regulatory)
includes experiences in a high competitive retail market, two
telecom start-ups and a partnership in an advertising agency, what
has helped him to develop his multi-functional skills.
He holds an
undergraduate degree in Advertising from Brasilia University and a
graduate degree in Marketing from Getulio Vargas Foundation, both in
projects with WSI, this member has concentrated in developing
programs and agreements that ensure cooperative, non-competitive
relationships between the operator and the dealers, direct sales
force and alternate distribution channels. Her role also includes
the development of marketing strategy and implementation plans to
position Prepaid products in the market, and to support the sale
of the products through pricing, packaging, promotions, and
distribution programs. Marketing
policies were developed to guide and support customer service.
In her five years
of project management experience and three years exposure to the
telecommunications industry, she has developed strong skills in:
- Understanding markets,
customer needs, wireless technology, distribution channels (direct
and indirect) and competitive offerings
- Leading cross-functional
Marketing and Operations teams, ensuring clear communication and
optimizing internal processes to ensure delivery of a superior
product to the market.
- Understanding retail
environments including brand management, competitive positioning,
market segmentation, merchandising, promotions and product
- Developing training
programs and full support for customer service and distribution
This team member
holds an undergraduate degree in Business Administration from
Mackenzie University, Săo Paulo, Brazil. International course work
and training programs have supplemented her the ability to work in
This employee has
14 years of experience in Information Technology within the
telecommunications industry, specializing in System integration,
Provisioning, Mediation and Project Management. His work has taken
him to numerous wireless operators throughout Europe and Latin
includes development and supervision of the design and
implementation of IT systems. He also has detailed knowledge and
experience in designing the IT infrastructure to support billing
platforms. This background has provided him with extensive knowledge
of various IT hardware, operating systems and application software.
He specializes in UNIX based systems and has expert knowledge
of C/C++, SQL, Java and UNIX shell and relational database products
(Oracle, Informix, Sybase).
His strong IT
technical project management and organizational skills provide
direction to WSI’s System Integration group. He contributes to
each project through IT surveys of operator requirements, analysis
and recommendations of IT platforms, and all other aspects of System
Engineering. Typically, he is responsible for overseeing the System
Integration work which may include billing system installation,
network connectivity, peripheral vendor integration and
This team member
holds a Master’s Degree in IT Project Management from the Swiss
member of the WSI team leads the Network Engineering group and
draws upon his 14 years experience in Engineering design,
integration, implementation and operation of wireless networks
utilizing AMPS, CDMA and TDMA modulation techniques.
Over his telecommunications career, he has successfully
implemented networks around the world, working 2 years in customer
engineering for a major switching manufacturer, 10 years with
Canada’s leading mobile operator and 2 years in international
assignments have taken him to Brazil, Uruguay, Canada and China.
Prior to joining
WSI, he designed and led the implementation of the world’s largest
Wireless Local Loop (CDMA) deployment; the fastest network
deployment of its size in the world to date.
Despite the obstacles associated with implementation in third
world countries, he enjoys a perfect success rate in on-time
deployment of international start-up projects.
engineering background includes VO Technical support, Operational
Management, Engineering Management, Switching and Data Network
Engineering. He has in-depth experience in network design and
implementation, as well as the integration of switching, BSC,
adjunct platforms (such as Voice Mail and Pre-Paid), data and
corporate communication networks.
He routinely coordinates the work of multiple vendors,
recently having worked with Nortel, Ericcson, Lucent, NEC and SEMA
Priority Call to deliver a seamless wireline / WLL network.
He holds an
Electronics Engineering Technologist Diploma from Loyalist Collect
of Applied Arts and Technology in Ontario, as well as a Bachelor of
Science degree from Laurentian University.
An expert in
defining effective business processes and ensuring successful
implementation of marketing programs, this senior professional
brings 4 years of international experience and 10 years in the
telecommunications industry to the table.
She has experience in a wide variety of roles – including
management, agency and consulting – and has a proven track
record in start-up environments as well as mature organizations in
4 countries. Her
practical approach to problem solving has resulted in record-time
implementation of billing and customer care systems for both
prepaid and postpaid services.
Her broad background in direct marketing, advertising,
public relations and marketing support has allowed her to develop
the trouble-shooting skills that are now her trademark.
Defining system parameters,
testing functionality, performing User Acceptance Testing,
analyzing billing results, approving system output and leading
cross-functional teams for problem resolution and implementation
Customer service training and
Marketing database design and
Designing business processes
to support company operations including product development and
implementation, customer acquisition service provisioning and
She is a graduate
of Mount Royal College where she earned an honors diploma in Public
Relations. She is also
a recent participant in Wireless and Voice over IP billing workshops
through the International Billing College.
Negotiation & RFP Development
During his three
years of international start-up experience, this senior
procurement professional has consulted to four fixed wireless
companies in three countries in vendor selection and contract
RFQ to contract execution, he played a key role in negotiating
contracts aggregately valued in excess of 1.2 billion dollars for
four of the world’s largest fixed wireless access companies
using WLL (wireless local loop) technologies.
Prior to his international work, he enjoyed a successful 24
year career with Canada’s largest telephone company.
also has hands-on experience in sales and project management. This
experience has served him well in negotiating all types of contracts,
ranging from traditional contracts for Telecom equipment, systems
and services to vendor-financed turnkey contracts for Network
solutions and IS/IT outsourcing agreements. He has also played an
influential role in the negotiation of Term Sheets in conjunction
with Vendor financing. He
typically takes a hands-on approach in facilitating and overseeing
the preparation of technical specifications for RFQs with the
appropriate internal design authority, analysis of proposals,
negotiation strategy planning and execution, collation of the
appropriate contract documentation, development of recommendations
to the boards of directors and preparation of other presentations to
He is a graduate of
the University of Montreal in Economics and speaks three languages
fluently; English, French and Italian.
Selection & Procurement
With over 30
years of service in the telecommunication industry, and 10 years
as General Manager of Strategic Procurement of telecom products
and services in Bell Canada, this senior executive has extensive
experience in dealing with the world leaders in the
telecommunications industry. In the past three years he has
brought his experience to the international market consulting to
four, start-up, fixed wireless local loop (WLL) companies in India
and South America.
Over the past three
years in the international environment, he with other members of the
WSI team, was responsible for major contracting activities valued at
more than 350 Million US$ in India and 1.4Billion US$ in the worlds
biggest startup companies of WLL in Brazil. He is currently
providing complete procurement services in Caracas Venezuela for
purchases with an estimated value of 350 Million US$.
Procurement expertise spans the range from establishing policy
throughout the procurement cycle to defining and developing all
aspects of the supply chain process and strategies including, market
request for proposals, supplier selection, contract negotiations,
product deliveries and inventory management. His strengths include
leading contract negotiations, advising and obtaining the consensus
of the client executive team, shareholders, and boards of directors.
Development & Negotiation
With more than
two years of international start-up experience, this legal and
contract negotiations professional has consulted to three fixed
wireless access telecommunications companies using WLL (wireless
local loop) technologies in South America, completing numerous
contracts involving some of the largest telecommunications vendors
in the world. From the RFQ and vendor-selection process, through
to contract drafting and signature, he and other members of the
WSI team have negotiated contracts including supply agreements,
service contracts, and IS/IT systems integration and outsourcing
contracts. These agreements range in value from one Million $USD
to one-half Billion $USD, and generally involve vendor financing.
With his extensive
legal and contract negotiations background, he typically provides
“hands-on” consulting services, drafting documents on-site and
conducting face-to-face vendor negotiation sessions.
His strengths include defining commercial requirements,
developing requests-for-quotation, assessing vendor proposals,
defining vendor-selection strategy, drafting contracts and other
legal documents as required, communicating with shareholders,
negotiating agreements, and educating users as to contractual and
commercial terms and conditions.
Prior to his
international experience, he enjoyed a 10-year career as a partner
of a successful law firm in Vancouver, British Columbia. He is a
graduate of the University of British Columbia and holds a Bachelor
of Arts degree and Bachelor of Law degree.
Management & Business Development
principal and founder had 12 years’ management experience in
high technology industries, including wireless and IT, prior to
creating WSI in 1997. Since
then, both start-up companies and mature businesses alike have
embraced his philosophy of turnkey solutions – delivered by
committed, on-site teams. He
has worked with numerous multinational corporations – both fixed
and mobile operators – and has helped them successfully
implement voice and data networks worldwide.
Recent accomplishments include the world’s largest
Wireless Local Loop (WLL) installation and first Prepaid Fixed
extensive experience and strong analytical skills guide the
strategic development work performed by the WSI team.
He plays a “hands on” management role, guaranteeing
quality in business case development, financial analysis, and all
aspects of the marketing mix including pricing, promotions,
advertising, brand development, segmentation, distribution and
product packaging. As
overall project manager, he ensures adherence to budgets and time
frames, as well as the acceptance and expedient implementation of
technically complex systems. In
addition, his technical background and exposure to a variety of
technologies and modulation techniques allows him to find solutions
where less experienced personnel would see only limitations.
He holds an
undergraduate degree in Commerce from the University of Alberta,
Canada and a joint Master of Business Administration degree from
Queen’s University, Canada and the Institute for International
Studies and Training, Japan.